ThingLink Spotlight: Interactive Global Annual Report from WaterAid

Andrew Beelitz October 22, 2019

ThingLink user: WaterAid – is a remarkable organization who focuses on making clean water, decent toilets and good hygiene normal for everyone, everywhere.  Read more about their amazing work and make a contribution, here!  Each year the WaterAid digital team puts together a landing page that reviews their various initiatives in the form of a Global Annual Report.  In order to increase engagement and improve the experience of readers, WaterAid uses two interactive images on their landing page, one map and one infographic.  Continue reading to explore these examples and learn pro tips if you want to create similar content! 

Explore WaterAid’s partnership stories featuring a ThingLink tour creator.  Click on the WaterAid logos to navigate into eight unique interactive images.

Pro Tip: Use ThingLink’s tour creator to combine any interactive media type into one experience.  One easy way to do this is to make a collage featuring various topics.  Use a ThingLink hotspot to take a deeper dive into a certain topic.  WaterAid users the tour creator to give readers an easy to navigate infographic and learn more about key partnership stories from the last twelve months.  Watch the video below to learn how to use tour creator within the ThingLink authoring tool. 

WaterAid works in 34 countries across the world. Click the markers on the map below to explore just some stories from their work last year.

Pro Tip: Notice that each tag in this map includes a left and right arrow on the pictures as seen in the screen shot below?  It is now possible to add multiple images into a single tag which will automatically create a nice carousel that allows viewers to scroll through the images.  This is especially valuable if you need to market various aspects of a product or initiative.  Furthermore, you can upload videos (MP4s) and GIFs to add an extra element of engagement and motion. 

 Want to improve your marketing or eLearning content engagement with ThingLink?