Why Content Marketing Matters and How to Master it

Kyla Ball December 28, 2022

What is content marketing?

Content marketing is a strategic approach to creating and distributing valuable content that is designed to build relationships with customers and prospects. It is an effective way to attract, engage, and retain customers by delivering relevant and meaningful content that provides value long after it has been created or shared. This type of marketing can be used in a variety of ways, including blogs, social media posts, website copy, and more. Let’s take a look at why content marketing matters for all business growth and what you should consider in your content creation.

Creating Connections with Content

Content marketing is about creating connections between your products or services and your target audience. By providing useful information that helps solve problems or meets needs, businesses create an emotional connection with their audience. This connection can lead to trust – one of the most important elements when it comes to developing relationships with customers and prospects. When customers trust you, they are more likely to purchase from you in the future.

Increasing Brand Awareness

Content marketing also helps increase brand awareness. Creating shareable digital marketing content increases the visibility of your brand in search engine results pages (SERPs) as well as on social media platforms like Twitter and Facebook. As your content reaches more people, the number of potential customers who know about your business increases too – leading to higher lead generation and conversion rates over time.

Improving SEO Rankings

Finally, content marketing can help improve SEO rankings by increasing organic traffic to your website while also improving time-on-site metrics and reducing bounce rates. By providing valuable content that answers customer questions or solves customer problems, businesses can increase their ranking on SERPs – which leads to more people seeing their website when they search for related terms or topics online. Plus, utilizing targeted keywords throughout your content will ensure that it appears at the top of search engine results pages for those specific terms – a huge benefit for SEO success!

How to instantly improve your content marketing: content management

Obviously the type of content you create will depend very much on your industry or the product or service you offer. However across all sectors, the best content marketing strategy always starts with high-quality content – and the right content for your particular business. All your content performance depends on getting that right first!

Luckily there is a wealth of cloud-based content marketing tools out there to help streamline your marketing campaign workflows and optimize your content production. The best content marketing platforms (CMPs) feature easy to use integrations with the software you already work with and their functionality is simple to learn and intuitive, usually with the drag-and-drop function we are all used to.

Content calendars: Content marketing software usually incorporates editable editorial calendars to help with content planning, templates, workflows and marketing automations.

On the whole their pricing depends on the range of features you use and the size of your marketing team, and whether you need to integrate an element of project management within the tool. In Content Marketing Tools: Powerful Ways to Supercharge Your Strategy we look at a few you should consider including email marketing and CRM (Customer Relationship Management) platforms like Hubspot.

Take digital content to the next level with interactive content

Interactive content has become a must-have in the digital space and ThingLink takes it to a whole new level. Even traditionally less exciting pieces of content such as annual reports, infographics or white papers can be made engaging through interactive content that gives readers an interactive, audio visual experience. Content creators can easily create immersive content, with an intuitive, simple-to-use interface in a software solution that requires no coding or graphic design experience.

Both small businesses and large corporations alike should consider investing in their content marketing strategy if they want to see growth in their business. Content marketing efforts do require time and resources to create the content assets in the first place, but it pays off in spades in terms of increased brand awareness, improved SEO rankings, stronger relationships with customers/prospects – all leading to higher conversion rates over time! Content marketing is a powerful tool for any business looking for sustainable growth – start creating today!