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Virtual Tours Help Luxury Brand to Train Their Staff and Welcome Guests

Kyla Ball

Luxury holiday accommodation brand Hidden Highland Retreats used ThingLink to create 360 tours to improve their website and service experience as well as train their staff. A virtual introduction of the property has improved communication with customers, saved time, cut down on errors, and helped cross-sell their services across properties.

Heritage brand

Hidden Highland Retreats are a small team who manage a portfolio of luxury heritage properties on one of the most well-known estates in the Scottish Highlands, Rothiemurchus. The ancient estate encompasses forest, mountains, rivers and lochs (lakes), working farmland and a number of outdoor activities including clay shooting, horse riding, tennis, archery, fishing and a high ropes course. There is a cafe and farm shop on site which stocks meat from the farm and much more. In 2016 the first self-catered property, Loch an Eilein Cottage, was renovated and was an instant success. Hidden Highland Retreats have restored one property a year since – each a luxury refurbishment of a heritage building with a rich history.


Improving the website experience with virtual tours

The website features professional photography of each property, as well as detailed descriptions and floor plans. But the team found that some potential guests still found it difficult to visualise layouts, so they created immersive virtual 360 tours of each property to give them a feel of staying there. Rich media tags in the ThingLinks contain lists of what is provided at each property.

The team have also added inspiring videos promoting the estate and the Cairngorms National Park to visitors from all over the world, including drone footage of the 14th century castle which sits on its own island in the middle of the lake – which can only otherwise be accessed by swimming or canoe! These are linked as embeds in hotspots or tags within the virtual tours.

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Adding cross selling opportunities with ThingLink

The team also wanted to be able to use the tours to cross-sell the activities on the estate,  and items featured in the properties that are available to buy from the Farm Shop. So the bathroom scenes for example contain text and media tags detailing the bath and shower products with a link to the Farm Shop web page. There are also tags which link to the activity booking page where guests can directly book a fly fishing lesson or pony trekking for their children, without having to leave the ThingLink or the properties website.

The team wanted to be able to provide guests with an easy way to navigate their way between properties, so they simply designed a “front page” to their ThingLink in Canva, which serves a double purpose in a very straightforward way. Firstly it provides a map of the estate, with each property and each of the main activities on site. Secondly, it provides clear and concise instructions in one sentence on how to navigate the ThingLink, in case a user is unfamiliar with the interface.

Creating additional resources for staff and guests with clever cloning 

The team realized that they could provide even more detailed content in two additional versions of the tour, by cloning the original scenes. One tour is used for staff training and another for guests who have booked. 

Staff: Smooth learning processes with virtual staging

The original ThingLinks of each property show each room laid out ready for a guest’s arrival. So the team cloned each ThingLink and adapted it to contain tags with information for cleaning and maintenance staff, with how-to’s included. For example, the fire is shown as it should always be laid ready for arrival, and reminders are provided in text and media tags to refill consumables, including optimal quantities, such as tea, coffee, sugar and bathroom products.

“As our portfolio grows, we are taking on more housekeeping staff, each of whom needs to learn quickly how we expect the house to be prepared for our guests, to a very high standard. Using ThingLink to provide an introduction and overview of the property before their first visit has saved us so much time. It has also cut down on errors and items being missed as housekeeping staff can check the 360s of the rooms.”

Hidden Highland Retreats

Guests: Better service experience at arrival

Guests appreciate knowing where to find things and how to operate them as soon as they arrive. To provide a stress-free arrival process for guests and to save time, the ops team have now created a third private ThingLink tour (accessed with a password) which contains useful information such as log-ins and instructions for all appliances. Previously, the team found that many guests were not reading the information folders (provided in hard copy in each property) before phoning for assistance – which was time-consuming and frustrating for all concerned. 

Providing a “virtual key box” for imminent arrivals means that guests can familiarise themselves with the locations and operation of various aspects of the houses, giving them more time to enjoy their holiday from the get-go, and an overall more relaxing and positive experience.

Example of virtual key box for guests (password is loch)

“Having trialled the “virtual key box” for a number of guests in some of our properties, we’ve received really positive feedback. Guests tell us they liked being able to double check things before packing their bags and setting off.

The stats also show that guests are opening the tags that contain all the information they will need and which answer some of the most common questions we receive. They know that we are at the end of the phone if they need us, It’s just an additional way of making our guests feel more comfortable and well-prepared for their holiday. A comfortable guest is a happy one – and more likely to make a repeat booking!”

Hidden Highland Retreats

ThingLink: The easiest way for anyone to create virtual property tours

User-friendly platforms like ThingLink have revolutionized the real estate business, removing the need for expensive or complex virtual tour software such as Matterport. Now anyone can achieve high-quality immersive tour creation, which can be shared with potential buyers or guests via link, embed, or even viewed in virtual reality via VR headsets.

ThingLink’s Pano to 360 feature is a game changer!

The panorama photo setting on android phones and iphones don’t capture true 360 panoramas or photospheres, which are required for creating dynamic virtual 360 tours and walkthroughs.

Due to the lack of any real alternatives after the loss of Google Street View, the ThingLink development team have created a fantastic and free virtual tour tool to convert any panoramic image taken on your smartphone or any mobile device into a 360 image. It means you can now create tours like these without the need for a 360-degree camera such as Insta360 or Ricoh Theta. Try Pano to 360 for yourself – no ThingLink account or registration required! Simply upload a panoramic photo (jpg or png file) and it will instantly be converted to a 360-degree image using AI. You can then download and use in your 360-degree tour or as s standalone image!

Using ThingLink in marketing and real estate

Want to create content like this?

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As well as realtors and other property professionals, ThingLink is used for creating a wide variety of interactive content. To see more, why not join our friendly communities of creators on social media such as the ThingLink LinkedIn Community?

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Want to keep a copy? A PDF Version of this Case Study can be found here. 

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