ThingLink Spotlight: Interactive aerial view map from JLL California

Andrew Beelitz January 27, 2020

ThingLink user:  JLL California (click to explore live page) – Making maps and aerial views actionable with interactive hotspots is one of the top use cases amongst all ThingLink user segments.  Maps are especially conducive to interactive elements because they require you to label or explain specific geographical locations with information that would be challenging to implement into the map design. Using icons and ThingLink hotspots, JLL California elegantly provides an interactive tour of their office campus and surrounding area without disrupting the visual nature of the map.   Using interactive content provides a more visual and engaging experience on landing pages that will keep your viewers spending time on the page longer. 

[INTERACTIVE AERIAL VIEW MAP]: Aperture Del Mar Office Campus

Pro Tip:  Custom icons are a popular feature amongst ThingLink users because they allow the author to give visual prompts to their viewers in an intuitive manor.  JLL California uses custom icons to preview the tag content:  1) info icons: open tags that contain pictures, text and a call to action button.  2) camera icon: open tags that include primarily pictures. 3) camera shutter icon: open tags that contain 360° scenes previewing the outdoor courtyards. 4) Route 56 icon: labels a prominent highway appearing in the map. 

[INTERACTIVE AERIAL VIEWS]: Continued 

Pro Tip:  If you don’t need images or a lot of text included in your tag, use the text label layout to create a simple text label that appears on hover.   This can be used for labeling maps, infographics, breaking down complex objects, or key points of information you can use to tell viewers what is happening within your image. 

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