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Featured picture of post "Image of the Week: Condé Nast Traveler’s 360° Experience of Mahou Beer Barrel Cellar"

Image of the Week: Condé Nast Traveler’s 360° Experience of Mahou Beer Barrel Cellar

Andrew Beelitz

ThingLink user: Condé Nast Traveler Spain (click to explore live or embedded below)

Description: Trends in digital advertising have shifted from banner ad-units to native advertising.  Blending ads as editorial content has become a much more engaging and productive vehicle for generating interactions within ads.  This opens the door for digital media companies to use more visual and interactive experiences like ThingLink within brand ad campaigns. 

In this featured use case, Condé Nast Traveler Spain published a sponsored campaign featuring Mahou Beer.  Viewers of this sponsored article can explore Mahou’s beer barreling cellar and get a behind-the-scenes look at the process via an interactive 360° image.  This idea of selling the viewer an experience versus strictly selling a product creates a more engaged and knowledgable potential customer. 

ThingLink Project Idea: 360° Product Marketing 

  1. Capture a 360° image of your product.  For example, maybe you remodel home interiors. 
  2. Record short 30 second video clips detailing your company’s key selling points and testimonials from customers
  3. Add these videos onto your 360° image and embed it to your product’s landing page 

Interactive 360 tour: 

 


Want to learn more? Click to schedule a 20min screen share demo with me at a time of your choice to learn how to create an interactive 360° tour like Condé Nast Traveler Spain. Or, email me directly andrew@thinglink.com. 
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