How to Incorporate Company Branding into your Interactive Content

ThingLink Team October 9, 2025

When creating any visual content for your business, it’s vital that your brand is reflected properly throughout the work. That goes for any content you create in ThingLink, whether for employee training, marketing, or customer education purposes.

With ThingLink, there are several different ways to incorporate your brand throughout, creating an experience that not only reminds the customer who you are, but also ensures that your content matches your brand’s look and feel.

All ThingLink users can customize their content, and those with organizational accounts can create a more fully tailored, branded experience.  

The first four options we’ve listed here are available on every ThingLink account, including Create Starter, the flexible and affordable plan for interactive content creators starting at only $29/month. Read more below.

How to Instantly Create Consistently Branded Interactive Content in ThingLink

1. Remove the ThingLink Logo

Create a cleaner view for your content to allow it to shine. In the Multimedia editor, simply toggle off “ThingLink logo” at the bottom of the settings menu.

2. Upload Custom Icons

In this image from Walmart below, we see the tag icons used give a visual cue about the topic to the viewer.  For example, a mobile phone icon reveals a video hotspot on how Walmart is using their app to improve the customer experience. 

ThingLink provides you with a huge range of icon types and completely customizable colourways. However you can upload your own icons for a fully branded experience. Read a full How To here. 

Below: Another example of bespoke tag icons (lifejackets in this case), created by the Royal Ontario Museum for their virtual exhibition in ThingLink.

(For how to create and use a consistent brand kit throughout all the ThingLink content in your organization, see 6, below.)

3. Use Custom Colors in your tag content

With ThingLink’s color customization you can ensure that even non-logo elements of your content stay in line with your brand. Use color customization to change the font, tag background, button background and text. Simply choose Tag Customization from the settings menu.

4. Background Image Branding

Before uploading your image or video to ThingLink to tag, edit your media to feature your branding. If creating background graphics for an interactive image, why not use the Canva integration within the ThingLink Multimedia Editor?

5. Customized Landing Pages in ThingLink Organizational Accounts

Customized landing pages let organizations create branded, professional entry points for their content and courses. Each page can be fully tailored to reflect your organization’s identity and purpose through:

• Custom URL: A branded web address for a polished, shareable destination.
• Landing Page Logo: Prominent logo placement in the top-left corner to reinforce brand identity.
• Hero Image: A large banner image that sets the visual tone of your page.
• Title and Description: Text overlaid on your hero image to communicate key information, context, or instructions for learners.

Together, these features create a cohesive, visually engaging experience for viewers and learners. Read more details and instructions here.

6. Brand Kit

The Brand Kit feature enables you to align all your ThingLink content with your organization’s visual identity. Add your logo, define a signature brand color, and upload shared custom icons to create a consistent, professional look across every project. Available on organizational accounts only at this stage, you can read more information about the Brand KIt here. 

ThingLink for Marketing

Did you know that ThingLink is widely used as an interactive marketing and customer education tool? Read our round up of the top ten ways that marketers are using it to create engaging and original content that drives customer interactions in the blog by ThingLink’s Marketing Manager Devin Raymond below.