Create Immersive Virtual Tours & Expeditions with ThingLink

Are you looking to create your own Virtual Tours and three-dimensional Expeditions? Do you need to view fully immersive tours in Virtual Reality mode? ThingLink is the perfect solution for the task across a number of sectors - for professionals including educators, publishers and real estate agents. This article gives you an overview of ThingLink’s virtual tour creator as well as helpful tips and tricks to create your own virtual immersive experiences.

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Written by Louise Jones, Director of Education Community & Partnerships
10 min read

Over the last 10 years ThingLink has grown to be one of the world’s most popular rich media tech tools for creating augmented visual learning materials and experiences. Over 8 million people have registered a creator account, and over 350 million people are learning with ThingLink every year. In 2016, ThingLink was the first company to make virtual tour creation accessible and affordable for teachers and students. There is no need for specific virtual tour software

The popularity of the platform’s success is down to ever-improving functionality and simplicity. As digital media usage becomes more sophisticated, ThingLink has responded with rich media tags, in-tag controls, enhanced VR technology player controls, accessibility features and improvements to tour transitions.

Since the start of the covid19 pandemic we saw soaring demand in education for both virtual environment visits and online learning, from K12, through higher education and beyond to professional development. Educators are using ThingLink to create some outstanding examples which show how interactive virtual experiences and tours can help meet and go beyond the challenges.

At every level, context visualization is key when creating content that keeps your learners engaged. Using ThingLink with 360 degree images to create Virtual Tours and Expeditions immediately creates an immersive experience which enhances and reinforces the learning journey. This is all the more important when students are today joining the classroom from diverse separate locations. Adding in their ‘social presence’ to tours, educators have been able to remain connected to their learners.

Putting content into context in virtual tours

At every level, context visualization is key when creating content that keeps your learners engaged. Using ThingLink with 360 degree images to create Virtual Tours and Expeditions immediately creates an immersive experience which enhances and reinforces the learning journey. This is all the more important when students are joining the classroom from diverse locations. Adding in their ‘social presence’ to tours, educators have been able to remain connected to their learners.

Lessons from Lockdown: In-context learning with the University of Central Lancashire

When Covid-19 canceled a medical school’s in-person workshop, ThingLink provided the solution for a realistic scenario to immerse students in the experience. Students then pieced together individual data within the simulation to diagnose and create a patient management plan.

Read more about the success of Dr Jones’s approach which enabled her students to relate to the realistic content but also developed their observational skills within standalone virtual environments.

The built-in security, sharing and simple functionality of ThingLink means that it can also become a collaborative tool for your learners. Students can create their own ThingLink content as a way to present research and information. The clone function easily allows them to edit your example with their own content.

Where you could use a virtual tour

Virtual tours are ideal across a range of applications and industries. For example:

  • Realtors and other real estate professionals can use them to provide a walkthrough of a home, retail or office space to potential buyers, tenants or investors.
  • Museums and galleries can create a brand new tour between displays or items that wouldn’t normally be linked, or even taken out of the archives. These two case studies from the Petofi Museum in Budapest and the Highland Folk Museum in Scotland are great examples of this in practice.
  • In any sector you can use virtual tours to introduce and guide new starters around a new environment, or a familiar environment where routes or protocols have changed. See below and hear directly from Student Leader Emily how Stirling High School’s pupil-led team introduced students to the school’s new one way system during Covid-19.
  • Multidisciplinary teams working on large projects can create virtual tours and virtual staging of buildings or rooms even when in the design stage. ThingLink’s Unity plugin is the ideal tool for this function.

What extra functionality does ThingLink bring?

  • Collaborate on ThingLink creations with shared folders in your organizational account.
  • Increase accessibility - text in hotspots can be opened in Microsoft’s Immersive Reader.
  • Explore and use high quality royalty-free panoramic photos with our library of 360 images from around the world.
  • Embed a huge variety of content types in tags - including videos, GIFS and carousels of images, as well as external apps such as Google Maps, Forms, Flipgrid, and YouTube.
  • Add virtual 3d objects to your immersive experience with tools such as Sketchfab.
  • Share to your Google for Education Google Classrooms or Microsoft Teams seamlessly.
  • Add your own custom icons for branded or personalized tours
  • Add your voice or other audio directly to other content in the tags in the browser - no need to record on another app.
  • Check comprehension or add an additional level of security with conditional transitions between scenes - users can only progress through the tour with the correct answer or password.
  • Select your tours to be Private or Unlisted tours - keep sensitive content private or share it with your group, class or organization or make it public and searchable.
  • Use your 360-degree tours with Virtual Reality VR Headsets such as Google Cardboard, HTC Vive, Oculus Rift, Gear VR.
  • Share to your Google Classrooms for VR viewing with Google Cardboard with our designated feature.

Using virtual reality can be easy! How to go Further with ThingLink.

One of the challenges with Virtual Tours and Trips is the viewer’s understanding of the layout. The solution is to use a combination of images and 360 media to take the viewer on a virtual walkthrough, from start to finish.

For example start with a video, floor plan or map with a legend as your introduction to the tour - helping users to visualize their location and journey. Below is a great example of this in action at the Royal Ontario Museum.

ThingLink creations can be made from flat images (jpg. and png.), video, 360 images and even 360 video. With the Tour Tag you can link any combination of ThingLinks, no matter what base media you use. This means that unlike other virtual tour platforms, you can also include video tours for your viewers.

Select a scene within the virtual tour

All virtual trips in ThingLink also enable the viewer to hop from scene to scene as they wish, as well as following the linear tour. Clicking on the square icons bottom right of screen brings up the scene selection from where users can move about the scenes freely. Example here from Midlothian Council in Scotland.

How to Create a ThingLink

Go to and create your free trial account. Watch this 11 minute video for a complete introduction tutorial to the creation process from uploading your first media to sharing it with your customers, learners or colleagues.

Capturing 360 images for ThingLink

If you don’t already have 360 degree images you want to use, or a 360-degree camera, no problem! You can take your own using the Google Street View camera app. Read our guide to capturing 360 images using the app with an iphone or android smartphone in this article.

If you have a 360 camera, that's even easier! You can read about how to convert your photos taken with 360 cameras such as Insta360 here.

For a fully immersive sensory experience - ThingLink and Virtual reality headsets (VR)

As well as viewing ThingLinks across devices such as Chromebooks, PCs, mobile devices and iPads, ThingLink 360 degree images and videos can be viewed in Virtual Reality (VR) mode for a different type of sensory experience. This article provides an overview of virtual technology controls, limitations and certain specifics of creating and viewing ThingLink with a VR Headset such as Oculus, HTC Vive and Google Cardboard (with Mobile devices with an accelerometer)

Further questions about Virtual Tours or ThingLink in general?

As well as contacting us if you have any questions, please join our communities on social media to connect with ThingLinkers. We are incredibly proud of our groups, how they embrace ideas and share their demos, they will only be too pleased to welcome you.

Facebook: ThingLink Education

Twitter: ThingLink, ThingLink Education

LinkedIn: ThingLink Community

View our Past Webinars on our YouTube Channel

Please don’t hesitate to get in touch with us at

Topics: Featured, How To, education, virtual tour, 360, 21st century learning, online learning, remote learning, workplace learning, Tour Creator, training, teacher training, contextual learning, PD, physical world, simulator, immersed Virtual and augmented reality visualizations

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