Image of the week: Visual media product descriptions

 Creator: Yellow Dog Design Description:  Sometimes it can be challenging to describe your products without overwhelming new customers. Yellow Dog Design uses Thinglink in a simple yet effective manor by adding value to an image that would normally be challenging to interpret.

Content Is King But The King Has New Clothes

The way that both consumers buy and companies sell has changed drastically in recent years. A buyer journey that was once driven by the sales rep is now driven by the consumer. Potential buyers are self-educating before making a purchase; which is why it is imperative to have content that engages, educates, and nurtures prospects to a point where they are either ready to purchase, or at least ready to begin a conversation with your brand or company.

Three Best Ways to Indicate Your Image is Interactive

After enhancing your images with interactive tags through ThingLink, your media takes on a whole new functionality for your viewers. They have access to information, actionable items, and additional media, but your viewers may not be used to mousing over images to find the interactivity. What’s the best way to show that they can engage with your media?   

Interactive infographic of the week: “The first powered flight” by Europa Press

This weeks featured image focuses on transforming an infograhic into an interactive history lesson. Hover over the hotspots to learn more about the Wright Brother’s first craft, where their inventions were built, and how they changed the world with the first powered flight.

Content Marketers Tool Kit: 4 Must-Have Content Marketing Utilities

Thankfully, the old way of creating marketing content has died. Content marketers of the past relied heavily on subject matter experts to write the content, a team of graphic designers to create an aesthetic package, and a frighteningly large budget to distribute. Unfortunately, this prevented content marketing from really taking off until somewhat recently. Today’s content marketing professional; however, is fortunate enough to have a number of valuable, highly effective tools for creating exceptional content right at their fingertips. The following are must-have tools for every content marketer.

ThingLink’s #lookingfor campaign puts you on a digital billboard

Just last week we found out that ThingLink won a full month of advertising space in a little known Western Finnish town called Seinäjoki.  What makes the win particularly special is the fact that we didn’t know about the competition, nor did we sign up for it — it was a beautiful practical joke by one of our dear users. Even if we haven’t really thought about Seinäjoki as one of our hottest markets, it would be a shame to pass up this  opportunity.  Instead, we’re quite excited about owning the billboards of Seinäjoki for the month of September — together with our users. 

The business case for interactive video

ThingLink’s new video editor allows users to amplify existing video content with context and resources from the web. While classroom use has been ThingLink’s prime example of using interactive video for educational purposes, we are now seeing the potential for interactive video also for business’ instructional goals.

ThingLink Launches Certified Partner Program for Marketing Professionals

We are excited to announce a globally available Certified Partner Program targeted to marketing professionals in the digital media space. Our Certified Partner program offers training for consultants and agencies in visual content marketing using interactive images and video. The program features a commission structure that offers Certified Partners up to 20 percent commission for new client revenue.

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