About ThingLink
Our Vision
We believe the future of learning is immersive, contextual, and guided. Just as apprentices once learned new skills in real-world workshops, today's learners thrive in environments where new knowledge is developed in context, supported by human or AI guides. Our vision is to make this kind of learning accessible to everyone, everywhere.
Our Mission
Our mission is to democratize immersive content creation and modernize digital learning with tools that are simple, powerful, and accessible to all. We empower educators and organizations to design interactive experiences that make learning more accessible, engaging, and impactful in real-world contexts.
In 2006 I got interested in the idea of turning anything into an interface for learning. Some years later, we launched ThingLink to bridge the physical and digital worlds - developing easy ways to annotate anything with rich media links so that people could just point at objects with a phone or a finger, and more information would pop up. The evolution of spatial computing helps make our vision a reality.
Ulla-Maaria Koivula
Founder and CEO
Our Values
Evolution of ThingLink
2010
ThingLink raises seed funding and launches rich media tags for images.
2016 – 2018
Easy virtual tour creation for schools is introduced; ThingLink receives the UNESCO ICT in Education Prize.
2024...
AI tools are integrated into all creation flows; ThingLink expands into XR and spatial learning, innovating faster ways to augment physical environments with digital information.
2006 – 2008
Ulla experiments with augmenting physical environments with digital information; ThingLink technology development begins in a Palo Alto garage.
2010
ThingLink raises seed funding and launches rich media tags for images.
2014
Offices open in New York and Palo Alto; team grows and video annotation is launched.
2016 – 2018
Easy virtual tour creation for schools is introduced; ThingLink receives the UNESCO ICT in Education Prize.
2020 – 2022
ThingLink launches Scenario Builder and expands to enterprise SaaS; introduces mobile AR and 3D model annotation
2024...
AI tools are integrated into all creation flows; ThingLink expands into XR and spatial learning, innovating faster ways to augment physical environments with digital information.
Shaping the Future of Learning
ThingLink has always been more than a platform. We are part of a global conversation on how technology transforms learning and work. From introducing interactive media into classrooms to enabling immersive onboarding in global enterprises, our goal has been consistent: to give people better ways to learn in context. We believe immersive and spatial learning is the next leap forward, and we are proud to be building the tools and practices that make it possible. If you are interested in partnering with us, let's have a conversation!
Resources for Press & Partners
Interested in ThingLink? Here are some resources you can use to share our story or to make an introduction:
Boilerplate
ThingLink is an AI-powered, easy-to-use immersive content creation and learning platform for education and business. It enables teachers, trainers, and professional learning content creators to transform existing learning materials or new ideas into interactive learning experiences - without needing coding skills or complex software. Used by thousands of schools and organizations globally, ThingLink helps modernize the learning experience by making content more visual, engaging, and accessible on all devices - including tablets, smartphones, immersive rooms, and VR headsets, including Meta Quest, Pico, Apple Vision Pro, and more.
Logos & Images
Downloadable media kit (high-res logos, product screenshots, example projects).
Hand on heart – ThingLink has been a joy to work with.Steve Clark, Technical Trainer, Mitsubishi Electric, UK
ThingLink has been a GAME CHANGER for both our programs and our Professional Development. It's so responsive – we can update it ourselves in 30 seconds. It's able to change and adapt as we do.Sarah Elliott, Co-ordinator, Digital Content & Experiences, Royal Ontario Museum, Toronto
ThingLink Scenario Builder allows for rapid mapping of scenarios in multiple formats and situations; creating diverse situations with corresponding results was seamless. The end-of-scenario summary allows learners to receive feedback in the moment.Jason O’Brien, Manager of Instructional Design, Global Retail Learning, New York - Tiffany & Co
I've never seen such enthusiasm for a task in any class that I can ever remember. The girls loved it. They all want to do more. Without ThingLink, creating something like this would be impossible.Rob McCrae, AI Lead & ICT Director, Diocesan School for Girls, Auckland, New Zealand
The ThingLink platform is simple and effortless to navigate and is now a big part of my course overall including in class assessments and online learning.Jack Lawson, Training Manager, Historic Environment Scotland
If you can think it, you can create it in ThingLink. Everything I’ve ever envisioned, I’ve been able to do with the platform. ThingLink has been a game-changer on the front line of education.Tyler Counsil, CAST Director, Zero Abuse Project, USA
When we talk about Collaborative Learning, Peer Learning and Peer feedback, it's a fabulous platform…that's something that all of the Educators and the students rave about!Rachel Wolf, Virtual Field Trips project team, Stanford Accelerator for Learning’s Digital Learning Initiative
It shows ThingLink's ease of use that we haven't needed to do any staff training on it. It's so intuitive. It's very, very user friendlyJulie Muir, Learning Manager, V&A Dundee - Scotland’s Design Museum
ThingLink content is easy to create, and easy to use.KAESER, one of the world’s leading manufacturers of compressed air products