Festival Map 2
<div><b><span style="font-size:18px;">TARGETED TIP-OFFS</span></b></div><div><br></div><div><span style="font-size:16px;">Apple’s standard technology for low-energy Bluetooth communications allows festival organizers to deliver location-specific information to fans, from the mundane (nearby water fountains) to the essential. At Tortuga 2016, Huka tracked a storm and strategically evacuated based on population heatmaps. “The tech enabled us to get everyone out safely before massive wind gusts and lightning strikes,” says CEO Evan Harrison. In the near future, expect iBeacons to enable heavily targeted ads, along with notices about surprise performers and nearby festivalgoers who share your tastes and even, post-festival, “personalized recap videos,” says Mauer.</span></div>
<div><span style="font-size:18px;"><b>SUPER-CONNECTED SMARTPHONES</b></span></div><div><br></div><div><span style="font-size:16px;">Artists like Kelly Clarkson and Coldplay have already asked fans to make set list requests on social media before shows, but much more is on the way. Taste algorithms like those on most streaming services could soon enable alerts to, say, check out Vic Mensa early in the day because you’ve entered Chance the Rapper’s headlining set into your Google Calendar. Machine-learning bots like those enabled by Facebook Messenger could help speed up concession orders or provide feedback for potential day-of programming changes.</span></div>
<div><b><span style="font-size:18px;">BRAINWAVE-READING HEADSETS</span></b></div><div><br></div><div><span style="font-size:16px;">The idea of the DJ as telepath, controlling minds from the booth with the twist of a knob, has been around since the late ’70s. But with the mainstreaming of electroencephalography (EEG) technology, the possibility of brain-based interplay between audience and artist is very real. “Musicians expressing themselves through their bodies can open up a whole new channel — a digital canvas — with their brain,” says Jacques Lavoisier, a French-born DJ who has a Ph.D. in neuroscience. Since 2014, Lavoisier has enhanced his sets with Neuromix, a system combining his proprietary technology with an EEG headset by neurotech company Emotiv. The device (available alone for $200 from Emotiv) records the electric activity of the cerebral cortex; then, Lavoisier’s suite of custom apps convert that signal into commands for video projectors or synthesizer knobs. The result: visual or audio effects that literally spring from his mind (or from that of an audience member).</span></div>
<div><b><span style="font-size:18px;">VR CHILL-OUT TENTS</span></b></div><div><br></div><div><span style="font-size:16px;">The future of VR at festivals may lie in embracing the technology’s inherent escapism. Superfly’s Tooley points to the domed, 70-foot-tall art installation at Panorama 2016 where “people came in, laid down and were surrounded by this amazing imagery of traveling through space,” she says. “They said it was nice to go into this augmented-reality space while in the middle of a festival in New York City with thousands of people.” VR-powered break tents could offer an oasis for festivalgoers to take a breather in a faraway galaxy, at the beach or underwater.</span></div>
<div><b><span style="font-size:18px;">WIRED WEARABLES</span></b></div><div><br></div><div><span style="font-size:16px;">Wristbands with embedded RFID systems (small chip-and-antenna devices) increasingly anchor festival security and logistics, helping to prevent counterfeit tickets, letting staff know what patrons can and can’t access and even syncing with credit cards. Many now store critical information like emergency contacts and allergies. Soon, they could facilitate festival entry and on-site medical care: “What if we can tie RFIDs to your vital stats?” says Kat Tooley, senior director of operations and event production at Superfly (which produces Bonnaroo and Outside Lands).</span></div>

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