<div><span style="font-size:16px;">Branding and Retail Trends for 2016 - Trend #4 - I-AM Mumbai</span></div><div><br></div><div>Localising the offering While overall the brand and its experience should be a constant across geographies, one needs to tweak elements of the marketing and service mix to suit the needs of the local market. Building brand affinity can be enhanced by adding an element of comfort and familiarity in the branding and space design …</div><div><br></div> in.i-amonline.com I-AM Brand Positioning Services in India. While overall the brand and its experience should be a constant across geographies, one needs to tweak elements of the marketing and service mix to suit the needs of the local market.

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