What's in a pitch form?by Judd Slivka
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<div>The slug is a short descriptive word or two that you’ll use on top of documents and in filenames. Slugs drive the story: They suggest what it’s about to your editors. They also are usually used for names of stories online.</div>
<div>Tell us where you think the story should run. Then tell uswhy it should run there. </div><div><br></div><div><b>KOMU:</b> Typically locally driven to appeal to “Jessica whose kids go to Jeff Junior High.”The station’s target audience is 25-54, specifically women. The stories often have a clear sense of conflict or emotion and resolution. KOMU does stories throughout its coverage area, but has a focus on Columbia, as the city has grown to be a larger part of the available TV audience.</div><div><br></div><div><b>KBIA</b>: KBIA can handle both audio and video stories. Stories there tend to have morepolicy implications, can be more regional in scope and are designed to appeal to a more educated audience than a TV station will have. </div><div><br></div><div><b>Missourian:</b> Stories here always have a text component as a main element and a strongvideo component. Stories should appeal to a hyper-local audience. If it’s outside of Columbia,it’s usually outside the Missourian’s coverage area. </div><div><br></div>
<div>What is this story about, summarized in one or two sentences in the first paragraph and then supported in no more than three more paragraphs. Take your idea and boil it down to its essence.</div>
<div>Tell us who the audience is for this story, who would be primarily interested or affected by this story. But also include why this story would be of general interest to others in the audience. </div>
<div>Chances are you have not found a story that has never been told before, so tell us the previous coverage. Just because a story has been written before doesn’t automatically kill it, but not doing the research to know what is already out there is other versions of the story hurts your pitch. “Previous coverage” does not mean just a link. It means tell us what’s in the link. A search of previous coverage should include, at a minimum, a search of the KBIA, KOMU and Missourian archives. </div><div><br></div>
<div>What do you still not know to fill out your story. This should not include the basic story premise, but list supporting material you need to research. This is where you identify the holes in your own story. Think critically about where the story is going and who can help you tell it?</div><div><br></div>
<div>Tell us about the additional multimedia elements that will be part of this package including photo galleries and graphics.</div><div><br></div><div>Your story must be include:</div><div> 1. A main multimedia element, either an audio or video piece, that conforms to the story minumums listed. </div><div> 2. A text story with a minimum of 600 words.</div><div> 3. A photo gallery with a minimum of 3 photos.</div><div> 4. An infographic.</div><div> 5. A video social element that’s designed to tease your story on social media. </div><div><br></div>
<div>List who have you have contacted and already talked with. Are they relevant to your story? Do your central compelling characters tell the story you want to tell?</div><div><br></div>
<div>The headline is designed to grab the audience’s eye and get them into the main content. Good headlines can be witty or punchy, they can be informative or emotional.They all need to have a subject, verb and object in them.</div>
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