{"id":8847,"date":"2023-11-15T09:55:40","date_gmt":"2023-11-15T09:55:40","guid":{"rendered":"http:\/\/blog.tlsrv.net\/?p=8847"},"modified":"2025-08-28T05:25:02","modified_gmt":"2025-08-28T12:25:02","slug":"kaesers-360-virtual-tours-provide-a-unique-way-for-customers-to-explore-products-remotely","status":"publish","type":"post","link":"https:\/\/www.thinglink.com\/blog\/kaesers-360-virtual-tours-provide-a-unique-way-for-customers-to-explore-products-remotely\/","title":{"rendered":"KAESER&#8217;s 360\u00b0 Virtual Tours Provide a Unique Way for Customers to Explore Products Remotely"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>About K<\/strong>AESER<\/h2>\n\n\n\n<p>KAESER Compressors is one of the world\u2019s leading manufacturers and providers of compressed air products and services. They manufacture compressed&nbsp; air system solutions for customers worldwide, across a number of different industries.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">KAESER&#8217;s <strong>challenge<\/strong><\/h2>\n\n\n\n<p>When there are space, environmental, or time constraints, KAESER offers air systems in weatherproof enclosures, which are built at KAESER\u2019s main US facility site and then transported to the customer\u2019s location. The enclosures are complete systems which may contain compressors, blower packages, boosters, or vacuum packages. In addition, each enclosure comes equipped with piping, ducting, controllers, ventilation systems, and other features. Because of the scale and customization abilities of KAESER enclosures, they found that customers had a hard time visualising the end product.<\/p>\n\n\n\n<section class=\"tl-cta-block\"><h3>Book a free consultation<\/h3><p>If you\u2019d like to learn more about how your company can save resources and effectively support employees with impactful training, schedule a free call with one of our transformation consultants.<\/p><button class=\"tl-button tl-button--white tl-button--small tl-cta-block__button\" data-link=\"https:\/\/enterprise.thinglink.com\/demo-dee\/\">Book a free consultation<\/button><\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Solution: 360\u00b0 virtual view inside the product<\/strong><\/h2>\n\n\n\n<p>To help their customers more easily visualise the complete set up of an enclosure, KAESER turned to ThingLink. They now create 360\u00b0 visuals in ThingLink of every unique enclosure that they build, and in total over the last 3 years have created around 30 unique visualisations this way. Further information by way of text, images and videos, as well as links to more detailed information and specifications is contained within the clickable pop-up hotspots or tags.\u00a0<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"640\" height=\"300\" src=\"https:\/\/www.thinglink.com\/videocard\/1763658778407862949\" type=\"text\/html\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\" scrolling=\"no\"><\/iframe>\n\n\n\n<p>KAESER sends or presents these to the customer to give a realistic representation of how the components\u00a0 within it work together, and to showcase\u00a0 the quality engineering of the system.\u00a0The 360\u00b0s can be shared either directly with customers via a link through email, or shown in more detail by the local sales rep on laptops, tablets or any other mobile device.\u00a0<\/p>\n\n\n\n<p>The version above shows a custom instrument air package used in advanced pharmaceutical research.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Multi-purpose virtual visits<\/strong><\/h2>\n\n\n\n<p>In addition to using these as a sales tool, KAESER uses them for two other main purposes:<\/p>\n\n\n\n<ol>\n<li>For training sales staff off-site, who haven&#8217;t had an opportunity to view enclosure builds at the US headquarters.&nbsp;<\/li>\n\n\n\n<li>For trade show displays and events to&nbsp;demonstrate the customizable solutions KAESER offers. Sales teams report that visitors enjoy engaging with the interactive content. <\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A powerful social media marketing tool<\/strong><\/h2>\n\n\n\n<p>A selection of the 360s are also embedded in their website and shared on social media. From a marketing perspective, KAESER finds that the ThingLink content they share usually gets higher engagement than a static image post.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cThingLink has been a great tool because our products aren\u2019t available for prospects to view in person, outside of trade shows. The content is easy to create, and easy to use.\u201d<\/em><\/p>\n<cite>KAESER  <\/cite><\/blockquote>\n\n\n\n<p>Kaeser has also recently created 360\u00b0s of the interior of the compressors themselves. These are used as training tools for sales staff, and to show features\u00a0of the machines to their customers. <\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"640\" height=\"300\" src=\"https:\/\/www.thinglink.com\/mediacard\/1723355077302813540\" type=\"text\/html\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\" scrolling=\"no\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How ThingLink has provided the ideal solution<\/strong><\/h2>\n\n\n\n<p>For a product so large, when there is simply no easy way for the customer to view it in person, 360\u00b0 tours provide immersive experiences for solutions that most customers have never seen, considered or imagined. The interactivity of the material also makes it a useful tool for engaging potential new customers, via a number of different channels. For a complex product with a number of different possible configurations, ThingLink provides an accessible way to explain key elements efficiently.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Further reading<\/h2>\n\n\n\n<p>You may be interested in these additional case studies which showcase more virtual tour examples where ThingLink provides easy-to-use virtual solutions for companies and organisations in the manufacturing and technology sectors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.thinglink.com\/blog\/innovative-vr-safety-training-at-stora-enso-with-thinglink-and-meta-quest\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2024\/09\/Blog-post-header-graphics-1024x576.jpg\" alt=\"Innovative VR Safety Training at Stora Enso with ThingLink and Meta Quest\" class=\"wp-image-10690\" srcset=\"https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2024\/09\/Blog-post-header-graphics-1024x576.jpg 1024w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2024\/09\/Blog-post-header-graphics-300x169.jpg 300w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2024\/09\/Blog-post-header-graphics-768x432.jpg 768w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2024\/09\/Blog-post-header-graphics-1536x864.jpg 1536w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2024\/09\/Blog-post-header-graphics-576x324.jpg 576w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2024\/09\/Blog-post-header-graphics.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Innovative VR Safety Training at Stora Enso \nwith ThingLink and Meta Quest<\/figcaption><\/figure>\n\n\n\n<ul><\/ul>\n\n\n\n<ul><\/ul>\n\n\n\n<ul><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.thinglink.com\/blog\/how-mitsubishi-electric-is-creating-innovative-vr-training-with-thinglink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2024\/12\/How-Mitsubishi-Electric-is-Creating-Innovative-VR-Training-with-ThingLink-1024x576.jpg\" alt=\"\" class=\"wp-image-10738\" srcset=\"https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2024\/12\/How-Mitsubishi-Electric-is-Creating-Innovative-VR-Training-with-ThingLink-1024x576.jpg 1024w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2024\/12\/How-Mitsubishi-Electric-is-Creating-Innovative-VR-Training-with-ThingLink-300x169.jpg 300w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2024\/12\/How-Mitsubishi-Electric-is-Creating-Innovative-VR-Training-with-ThingLink-768x432.jpg 768w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2024\/12\/How-Mitsubishi-Electric-is-Creating-Innovative-VR-Training-with-ThingLink-1536x864.jpg 1536w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2024\/12\/How-Mitsubishi-Electric-is-Creating-Innovative-VR-Training-with-ThingLink-576x324.jpg 576w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2024\/12\/How-Mitsubishi-Electric-is-Creating-Innovative-VR-Training-with-ThingLink.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">How Mitsubishi Electric is Creating Innovative VR Training with ThingLink<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.thinglink.com\/blog\/how-vaisala-is-attracting-a-new-generation-of-talent-with-virtual-tours-of-their-extraordinary-campus\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2023\/10\/Vaisala-Virtual-Tours-ThingLink-1024x576.jpg\" alt=\"Vaisala Virtual Tours ThingLink\" class=\"wp-image-8864\" srcset=\"https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2023\/10\/Vaisala-Virtual-Tours-ThingLink-1024x576.jpg 1024w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2023\/10\/Vaisala-Virtual-Tours-ThingLink-300x169.jpg 300w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2023\/10\/Vaisala-Virtual-Tours-ThingLink-768x432.jpg 768w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2023\/10\/Vaisala-Virtual-Tours-ThingLink-1536x864.jpg 1536w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2023\/10\/Vaisala-Virtual-Tours-ThingLink-576x324.jpg 576w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2023\/10\/Vaisala-Virtual-Tours-ThingLink.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Vaisala creates Virtual Tours of their campus with ThingLink<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.thinglink.com\/blog\/multi-use-interactive-content-trade-shows-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2022\/08\/Carmanah-create-multi-use-interactive-content-for-trade-shows-and-website-1024x576.png\" alt=\"Carmanah create multi-use interactive content for trade shows and website\" class=\"wp-image-6799\" srcset=\"https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2022\/08\/Carmanah-create-multi-use-interactive-content-for-trade-shows-and-website-1024x576.png 1024w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2022\/08\/Carmanah-create-multi-use-interactive-content-for-trade-shows-and-website-300x169.png 300w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2022\/08\/Carmanah-create-multi-use-interactive-content-for-trade-shows-and-website-768x432.png 768w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2022\/08\/Carmanah-create-multi-use-interactive-content-for-trade-shows-and-website-1536x864.png 1536w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2022\/08\/Carmanah-create-multi-use-interactive-content-for-trade-shows-and-website-576x324.png 576w, https:\/\/www.thinglink.com\/blog\/wp-content\/uploads\/2022\/08\/Carmanah-create-multi-use-interactive-content-for-trade-shows-and-website.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Carmanah create multi-use interactive content for trade shows and website<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Need help to create your own tour?<\/h2>\n\n\n\n<ul>\n<li>Go to our&nbsp;<a href=\"https:\/\/www.youtube.com\/@ThingLink_EDU\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube channel<\/a>&nbsp;for easy-to-follow tutorials and webinar recordings!<\/li>\n<\/ul>\n\n\n\n<p>Follow us or join our groups and communities on social media<\/p>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/thinglink\" target=\"_blank\">ThingLink LinkedIn Page<\/a>&nbsp;|&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/groups\/9054683\/\" target=\"_blank\">LinkedIn Community<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ThingLink\" target=\"_blank\">X \/ Twitter ThingLink Page<\/a>&nbsp;|&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ThingLink_EDU\" target=\"_blank\">X \/ Twitter ThingLink Edu Page<\/a>&nbsp;|&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/i\/communities\/1670006007819280385\" target=\"_blank\">X \/ Twitter Creative Learning Design Community<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/groups\/ThingLinkEducation\" target=\"_blank\">ThingLink Education Facebook Group<\/a><\/li>\n<\/ul>\n\n\n\n<p>For FAQs and advice from our experts, go to our helpful&nbsp;<a href=\"https:\/\/support.thinglink.com\/hc\/en-us\" target=\"_blank\" rel=\"noreferrer noopener\">Support pages<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About KAESER KAESER Compressors is one of the world\u2019s leading manufacturers and providers of compressed air products and services. They manufacture compressed&nbsp;&#8230;<\/p>\n","protected":false},"author":5,"featured_media":12125,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[477,566],"tags":[156,603,178,216],"_links":{"self":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/8847"}],"collection":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/comments?post=8847"}],"version-history":[{"count":18,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/8847\/revisions"}],"predecessor-version":[{"id":12124,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/8847\/revisions\/12124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media\/12125"}],"wp:attachment":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media?parent=8847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/categories?post=8847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/tags?post=8847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}