{"id":8586,"date":"2023-11-24T10:05:50","date_gmt":"2023-11-24T10:05:50","guid":{"rendered":"http:\/\/blog.tlsrv.net\/?p=8586"},"modified":"2023-11-24T10:05:50","modified_gmt":"2023-11-24T10:05:50","slug":"explore-royal-ontario-museums-new-virtual-tour","status":"publish","type":"post","link":"https:\/\/www.thinglink.com\/blog\/explore-royal-ontario-museums-new-virtual-tour\/","title":{"rendered":"Explore Royal Ontario Museum&#8217;s New Virtual Tour"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Behind the scenes at the museum<\/h2>\n\n\n\n<p>Established in 1914 in Toronto, the Royal Ontario Museum (ROM) exhibits global art, culture, and natural history. It&#8217;s one of North America&#8217;s leading cultural institutions, and Canada&#8217;s largest, most comprehensive museum. It is home to an unparalleled collection of 13 million pieces spanning art, cultural artifacts, and natural history treasures across its 40 galleries and exhibition spaces. ROM is also Canada&#8217;s foremost institute for field research.<\/p>\n\n\n\n<section class=\"tl-cta-block\"><h3>Book a free consultation<\/h3><p>If you\u2019d like to learn more about how you can create impactful, interactive content like this, schedule a free call with one of our transformation consultants.<\/p><button class=\"tl-button tl-button--white tl-button--small tl-cta-block__button\" data-link=\"https:\/\/calendly.com\/andrew-6\/thinglinkdemo\">Book a free consultation<\/button><\/section>\n\n\n\n<p>In 2021 we showcased the fantastic Great Whales\u00a0Virtual Exhibition in the case study <a href=\"https:\/\/www.thinglink.com\/blog\/roms-virtual-tours-solve-access-issues\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROM&#8217;s Virtual Tours Solve Access Issues<\/a>. In the wake of this project, and incorporating feedback from users of that virtual tour, ROM&#8217;s Coordinator of Digital Content and Experiences Sarah Elliott and her colleagues have created another exemplary virtual museum tour with ThingLink: <a href=\"https:\/\/www.thinglink.com\/videocard\/1760793486262534630\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainable Style<\/a>. You can explore the entire virtual tour below. Click on the fullscreen icon bottom far right to view it fullscreen!<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"640\" height=\"320\" src=\"https:\/\/www.thinglink.com\/videocard\/1760793486262534630\" type=\"text\/html\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\" scrolling=\"no\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">A truly virtual museum tour<\/h2>\n\n\n\n<p>The Sustainable Style virtual tour fulfils three main purposes. Firstly, it was made to create a virtual climate change &#8220;gallery&#8221; of objects throughout the museum. Simultaneously it preserves and archives in digital format a temporary climate change art installation in the museum &#8211; Noelle Hamlyn:Lifers. Thirdly, it also serves as the knowledge base for a number of educational activities that the museum are developing. <\/p>\n\n\n\n<p>Sustainable Style can therefore be considered a truly &#8220;virtual exhibition&#8221; as it groups together otherwise distinct displays, and both permanent and temporary exhibits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Addresses diverse learning needs<\/h2>\n\n\n\n<p>Sarah and her colleagues have designed the tour format and navigation based on the previous virtual tour user feedback, in particular to address more comprehensively the diverse learning needs of the museum&#8217;s audiences.&nbsp;The tour now includes more ways to navigate around the featured areas depending on your preference. They also updated and expanded their &#8220;how to use&#8221; video which was a very popular feature of their Great Whales tour.&nbsp;This is shown below and is a must-watch for all virtual tour creators!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to use a ROM Virtual Tour\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EUwjT079Hec?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;We are really confident that this tour addresses more of the diverse learning needs of our audience.&#8221;<\/p>\n<cite>Sarah Elliott, Coordinator of Digital Content and Experiences, ROM<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Thanks to Royal Ontario Museum for allowing us to share this fantastic case study.&nbsp;<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">How you can blend physical and digital spaces in a virtual tour or exhibition<\/h2>\n\n\n\n<p>Technology has paved the way for blends of digital and traditional museum experiences, in almost limitless variations. Forefront of these innovations is the emergence of the virtual museum concept. As this example from ROM shows, the concept isn&#8217;t just an online exhibit that mimics the physical spaces; it&#8217;s an enhanced, mixed reality user experience that bridges geographical and physical gaps. And ThingLink is one of the easiest-to-use tools that is transforming the way that museum educators and content producers create and share virtual museum tours.<\/p>\n\n\n\n<p>You can fully customize ThingLink content and format to suit the unique requirements of each virtual museum tour. You can include multimedia elements such as videos, 3D models, forms, quizzes, embeds, links and audio in your tags. Why not provide visitors with videos of artists discussing their creations or 3D models that allow a 360-degree view of sculptures? The blending of various media forms enriches the online museum experience, making it more immersive than ever.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The museum with no walls: share anywhere!<\/h2>\n\n\n\n<p>ThingLink content can be embedded seamlessly into web pages using HTML &#8211; just click &#8220;share&#8221; and the link is instantly generated for you. This ensures that museum exhibitions can be easily integrated into any website, blog post, or even shared on social media platforms. That way your content can reach wider audiences faster and more efficiently. You can also share in virtual reality mode easily for sharing to VR headsets. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Enhancing accessibility for all<\/h2>\n\n\n\n<p>Virtual gallery and museum tours, by their nature, already bridge some of the accessibility gaps of a physical museum. ThingLink&#8217;s functionality is designed with inclusivity in mind, with Microsoft Immersive Reader built in to every text and media tag, and a web view accessibility link available for every ThingLink scene you create.<\/p>\n\n\n\n<section class=\"tl-cta-block\"><h3>Start creating today<\/h3><p>ThingLink is the easiest virtual tour creator available and can be learnt in minutes. No coding or design experience required. Get started today with a free trial account.<\/p><button class=\"tl-button tl-button--white tl-button--small tl-cta-block__button\" data-link=\"HTTPS:\/\/WWW.THINGLINK.COM\">start a free thinglink trial<\/button><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Explore more examples of Virtual Museum Tours and Experiences in ThingLink<\/h2>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thinglink.com\/blog\/va-dundee-widens-access-with-thinglink\/\" target=\"_blank\">V&amp;A Dundee<\/a> virtual exhibitions<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thinglink.com\/blog\/highland-folk-museum-wows-the-world-with-fresh-new-twist-on-virtual-tours\/\" target=\"_blank\">Highland Folk Museum<\/a> virtual exhibitions<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thinglink.com\/video\/1180173759412174849\" target=\"_blank\">Explore the Smithsonian&#8217;s interactive exhibit <\/a><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thinglink.com\/blog\/budapest-museums\/\" target=\"_blank\">Petofi Literary Museum Budapest<\/a> links artefacts from major art museums across the city <\/li>\n<\/ul>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thinglink.com\/scene\/1296922431616712707\" target=\"_blank\">Vermont Art Online<\/a> showcases artworks from the entire state in their virtual exhibition design<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">More inspiration this way<\/h2>\n\n\n\n<p>Join our active groups and communities on social media for more inspiration:<\/p>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/thinglink\" target=\"_blank\">ThingLink LinkedIn Page<\/a> | <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/groups\/9054683\/\" target=\"_blank\">LinkedIn Community<\/a> <\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ThingLink\" target=\"_blank\">X \/ Twitter ThingLink Page<\/a> | <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ThingLink_EDU\" target=\"_blank\">X \/ Twitter ThingLink Edu Page<\/a> | <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/i\/communities\/1670006007819280385\" target=\"_blank\">X \/ Twitter Creative Learning Design Community<\/a> <\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/groups\/ThingLinkEducation\" target=\"_blank\">ThingLink Education Facebook Group<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Behind the scenes at the museum Established in 1914 in Toronto, the Royal Ontario Museum (ROM) exhibits global art, culture, and natural history. It&#8217;s one&#8230;<\/p>\n","protected":false},"author":5,"featured_media":8811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[477,567],"tags":[485,519,484,521,216],"_links":{"self":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/8586"}],"collection":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/comments?post=8586"}],"version-history":[{"count":16,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/8586\/revisions"}],"predecessor-version":[{"id":9063,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/8586\/revisions\/9063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media\/8811"}],"wp:attachment":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media?parent=8586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/categories?post=8586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/tags?post=8586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}