{"id":3649,"date":"2016-07-18T20:13:05","date_gmt":"2016-07-19T00:13:05","guid":{"rendered":"http:\/\/blog.tlsrv.net\/interactive-content-marketing-heveya\/"},"modified":"2022-12-01T07:51:55","modified_gmt":"2022-12-01T11:51:55","slug":"interactive-content-marketing-heveya","status":"publish","type":"post","link":"https:\/\/www.thinglink.com\/blog\/interactive-content-marketing-heveya\/","title":{"rendered":"Image of the Week: Interactive product marketing from Heveya"},"content":{"rendered":"<p><strong>Creator:<\/strong>\u00a0<a href=\"http:\/\/www.heveya.com\/products\/organic-latex-mattress\" target=\"_blank\" rel=\"noopener\">Heveya<\/a>\u00a0(click to explore live)<\/p>\n<p><strong>Description:<\/strong>\u00a0Marketing new products effectively is highly critical in converting consumers into customers. \u00a0Oftentimes it can be a challenge to deconstruct your products, as well as detail the\u00a0main selling points in a way that is digestible\u00a0and user friendly for consumers.\u00a0 Deconstructed images looks nice, but what do they\u00a0really provide without interactivity? \u00a0Read this post to learn more.<\/p>\n<p><!--more-->Heveya uses ThingLink to market one of their mattresses using a deconstructed image and detail why their mattress stands out from the rest. \u00a0As a consumer I see a\u00a0brown band on the mattress, but I am not sure what it provides. \u00a0Hovering over the ThingLink hotspot reveals that this brown band is actually a 3D spacer and\u00a0gives extra ventilation for a cooler night&#8217;s sleep. Likewise, I hover over the hotspot that looks like bacteria and learn that the product is h<span>ouse dust mite, bacteria and\u00a0mold free.<\/span><\/p>\n<p><strong>Tip:\u00a0<\/strong>Use<strong>\u00a0<\/strong>custom icons in your interactive content that accomplishes two goals:\u00a0<\/p>\n<ol>\n<li>Match the visual look of your brand: Heveya uses brown icons and tags that fit their website styling\u00a0<\/li>\n<li>Portray action: giving consumers visual prompts goes a long way in creating a great interactive image. Heveya uses various icons that portray their\u00a0main selling points.\u00a0<\/li>\n<\/ol>\n<p><a href=\"https:\/\/thinglink.wistia.com\/medias\/gttzcyugzd\" target=\"_blank\" rel=\"noopener\">Watch<\/a> this short clip to learn more about uploading custom icons.\u00a0<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.thinglink.com\/card\/700527245709541376\" width=\"800\" height=\"608\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<div>\n<hr>\n<p>\u00a0<\/p>\n<p><em>The next featured image\/video of the week will be chosen on Friday. Have a great example? Send your suggestion to\u00a0<a href=\"mailto:social@thinglink.com\">social@thinglink.com<\/a>.<\/em><\/p>\n<p style=\"text-align: left;\"><em>Want to learn how to market your products with interactive images\u00a0like Heveya? Schedule a demo\u00a0with one of our experts!<\/em><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><em>{{cta(&#8216;f3903730-8051-4ca2-8c48-4716245ce78e&#8217;)}}<\/em><\/p>\n<p style=\"text-align: center;\">\u00a0\u00a0<\/p>\n<hr>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creator:\u00a0Heveya\u00a0(click to explore live) Description:\u00a0Marketing new products effectively is highly critical in converting consumers into customers. \u00a0Oftentimes&#8230;<\/p>\n","protected":false},"author":6,"featured_media":3650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[566],"tags":[238,289],"_links":{"self":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3649"}],"collection":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/comments?post=3649"}],"version-history":[{"count":1,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3649\/revisions"}],"predecessor-version":[{"id":6616,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3649\/revisions\/6616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media\/3650"}],"wp:attachment":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media?parent=3649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/categories?post=3649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/tags?post=3649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}