{"id":3597,"date":"2016-10-25T18:43:08","date_gmt":"2016-10-25T22:43:08","guid":{"rendered":"http:\/\/blog.tlsrv.net\/360-image-case-study-the-dallas-morning-news\/"},"modified":"2024-07-19T16:04:48","modified_gmt":"2024-07-19T15:04:48","slug":"360-image-case-study-the-dallas-morning-news","status":"publish","type":"post","link":"https:\/\/www.thinglink.com\/blog\/360-image-case-study-the-dallas-morning-news\/","title":{"rendered":"360\u00b0\/VR Image Case Study: The Dallas Morning News"},"content":{"rendered":"\n<p>The visual media landscape has recently evolved for the better with the widespread introduction of 360\u00b0&nbsp;content. ThingLink allows digital teams to effortlessly add a final interactive layer to this content. Take this unique use case&nbsp;from the Dallas Morning News showcasing Jerry Jones&#8217; Valley Ranch office in a 360\u00b0&nbsp;format. <\/p>\n\n\n\n<p>Please note: this tour was created in the legacy version of the ThingLink editor. Visit <a href=\"https:\/\/www.thinglink.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ThingLink<\/a> to explore the powerful new suite of creation tools! <\/p>\n\n\n\n<section class=\"tl-cta-block\"><h3>Book a free consultation<\/h3><p>If you\u2019d like to learn more about how to create impactful and interactive training and marketing content, schedule a free call with one of our transformation consultants.<\/p><button class=\"tl-button tl-button--white tl-button--small tl-cta-block__button\" data-link=\"https:\/\/calendly.com\/andrew-6\/thinglinkdemo\">Book a free consultation<\/button><\/section>\n\n\n\n<p><br><iframe loading=\"lazy\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/www.thinglink.com\/mediacard\/802578159638675457\" width=\"640\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-size: 12px;\"><strong>Source:<\/strong>&nbsp;<a href=\"http:\/\/interactives.dallasnews.com\/2016\/jerry-jones-office\/\" target=\"_blank\" rel=\"noopener\">http:\/\/interactives.dallasnews.com\/2016\/jerry-jones-office\/<\/a><\/span><\/p>\n\n\n\n<p>By adding annotation, a still room is transformed into a tour that provides&nbsp;readers with an incredibly immersive experience. The video hotspots in the&nbsp;tour reveal&nbsp;more information on the history of the office, ultimately increasing reader engagement and time spent within the editorial article. This interactive 360\u00b0 tour can be viewed on mobile, tablet, desktop, Facebook posts, and VR headsets.&nbsp;<\/p>\n\n\n\n<ul>\n<li>Viewers engaged with this scene for&nbsp;an average of&nbsp;<strong>47 seconds.&nbsp;<\/strong>This is great for engagement &#8211; the more time spent on the page, the better.&nbsp;<\/li>\n\n\n\n<li>The scene realized a&nbsp;phenomenal <strong>click-through rate of 145%.&nbsp;<\/strong>The click-through rate is the number of times the links on the image are&nbsp;clicked, divided by the number of times it was viewed. &nbsp;An above average&nbsp;click-through rate like this provides a strong indication that viewers find the content interesting.<\/li>\n<\/ul>\n\n\n\n<p>Michael Hogue, Art Director at Dallas News and creator of this interactive&nbsp;360\u00b0&nbsp;tour shares,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;<em>For any company that comes from a traditional print background, ThingLink really hits the sweet spot for quickly turning many print graphics into interactive graphics for their digital audience.<\/em>&#8221;&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Further examples of ThingLink used in Journalism and Communications<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.thinglink.com\/blog\/interactive-audio-map\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactive Map of Scottish Dialects Goes Viral <\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thinglink.com\/blog\/lecho-multimedia-journalism-thinglink\/\" target=\"_blank\" rel=\"noreferrer noopener\">Award-Winning Multimedia Journalism with ThingLink<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The visual media landscape has recently evolved for the better with the widespread introduction of 360\u00b0&nbsp;content. ThingLink allows digital teams to effortlessly&#8230;<\/p>\n","protected":false},"author":6,"featured_media":9792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[477,571,566],"tags":[375,270],"_links":{"self":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3597"}],"collection":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/comments?post=3597"}],"version-history":[{"count":5,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3597\/revisions"}],"predecessor-version":[{"id":9794,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3597\/revisions\/9794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media\/9792"}],"wp:attachment":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media?parent=3597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/categories?post=3597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/tags?post=3597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}