{"id":3573,"date":"2017-01-06T18:07:00","date_gmt":"2017-01-06T22:07:00","guid":{"rendered":"http:\/\/blog.tlsrv.net\/holiday-unboxing-videos-clc\/"},"modified":"2022-12-01T07:07:48","modified_gmt":"2022-12-01T11:07:48","slug":"holiday-unboxing-videos-clc","status":"publish","type":"post","link":"https:\/\/www.thinglink.com\/blog\/holiday-unboxing-videos-clc\/","title":{"rendered":"Case Example: Interactive Holiday Unboxing Videos from\u00a0Collegiate Licensing Company"},"content":{"rendered":"<p><span style=\"font-size: 16px;\">&#8220;Unboxing&#8221; videos are a growing social media trend and much of this success is attributed to how products are presented to their audience. \u00a0These\u00a0fun videos include a host unveiling each product to show key\u00a0attributes, which entices\u00a0the consumer to click-through,\u00a0learn more and purchase products.\u00a0 A key aspect\u00a0of\u00a0Collegiate Licensing Company&#8217;s (CLC)\u00a0\u201cSpread Cheer with College Gear\u201d campaign are\u00a0unique unboxing videos customized for participating colleges and universities\u00a0showcasing five premiere products predicted to be top sellers this holiday season. \u00a0CLC uses ThingLink to layer\u00a0interactive hotspots onto\u00a0each of the products appearing within the unboxing videos.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><!--more-->This strategy allows the consumer to get to the product with ease and make a purchase with fewer required clicks. \u00a0All product links\u00a0are trackable through the purchase so that CLC is able to evaluate the success of the program following the campaign: \u00a0<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 16px;\"><em>&#8220;By using the video capabilities on ThingLink we have been able to create engaging social content by capitalizing on current social media trends, video and un-boxing, all while shortening the path-to-purchase for fans of our schools.\u00a0 Viewers of these videos will see popular items that are being promoted across our retail partners and will be able to click the items to go straight to the product info page.\u00a0 Without ThingLink we wouldn\u2019t be able to send the consumers from social directly to each of the individual product pages.&#8221;<\/em> \u00a0-Daniel Fogel; Director, Brand Marketing<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Explore these two unboxing videos from\u00a0LSU and Michigan:<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"display: block; margin-left: auto; margin-right: auto;\" xml=\"lang\" src=\"https:\/\/www.thinglink.com\/videocard\/850103774922932225\" width=\"640\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u00a0<br \/><iframe loading=\"lazy\" style=\"display: block; margin-left: auto; margin-right: auto;\" xml=\"lang\" src=\"https:\/\/www.thinglink.com\/videocard\/851117992870674434\" width=\"640\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div>\n<div>\n<hr>\n<p><span style=\"font-size: 16px; color: #339966;\"><\/span><\/div>\n<div>\u00a0<\/div>\n<div><strong><span style=\"font-size: 16px; color: #339966;\">Want to learn more?<\/span>\u00a0<\/strong>Click the green button to schedule a 20min screen share demo\u00a0with\u00a0me at a time of your choice to learn how to create\u00a0an interactive video like College Colors. \u00a0Or, email me directly\u00a0<a href=\"mailto:andrew@thinglink.com\">andrew@thinglink.com<\/a>.\u00a0<\/div>\n<div>\u00a0<\/div>\n<div><span style=\"font-size: 16px; color: #3574e3;\"><strong>Want to start\u00a0now?<\/strong><\/span> If you are ready to get started on your own today c<span>lick the blue button and\u00a0upgrade to Premium for making interactive\u00a0<span>video.<\/span><\/span><\/div>\n<div>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><em>{{cta(&#8216;f3903730-8051-4ca2-8c48-4716245ce78e&#8217;)}}\u00a0 \u00a0 \u00a0 \u00a0{{cta(&#8216;b1869058-dbdd-4fba-911e-7706655c97ac&#8217;)}}<\/em><\/p>\n<\/div>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Unboxing&#8221; videos are a growing social media trend and much of this success is attributed to how products are presented to their audience. \u00a0These\u00a0fun&#8230;<\/p>\n","protected":false},"author":6,"featured_media":3574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[566],"tags":[429,208],"_links":{"self":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3573"}],"collection":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/comments?post=3573"}],"version-history":[{"count":1,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3573\/revisions"}],"predecessor-version":[{"id":6578,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3573\/revisions\/6578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media\/3574"}],"wp:attachment":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media?parent=3573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/categories?post=3573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/tags?post=3573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}