{"id":3521,"date":"2017-05-10T15:31:23","date_gmt":"2017-05-10T19:31:23","guid":{"rendered":"http:\/\/blog.tlsrv.net\/interactive-360-in-sports-marketing\/"},"modified":"2022-12-01T06:51:16","modified_gmt":"2022-12-01T10:51:16","slug":"interactive-360-in-sports-marketing","status":"publish","type":"post","link":"https:\/\/www.thinglink.com\/blog\/interactive-360-in-sports-marketing\/","title":{"rendered":"Using Interactive 360\u00b0 Images in Sports Marketing"},"content":{"rendered":"<p><span color=\"#000000\" style=\"color: #000000;\">Sports fans represent one of the largest and most engaged audiences in the world. \u00a0In the United States alone, the sports industry is projected to exceed $75 billion in value by 2019. \u00a0The greatest drivers of this expansive growth are the increase in revenue from media rights deals and the availability of digital content. \u00a0The infinite number of media outlets available to today&#8217;s consumer makes it critical for your content to stand out and engage fans so that they keep coming back \u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"background-color: transparent;\">Creating interactive 360\u00b0 images with ThingLink is ideal for sports marketers looking for a solution to engage fans and get remembered without bringing in expensive design or development work. \u00a0With interactive\u00a0360\u00b0\u00a0you can give a stadium tour, introduce players, and provide behind-the-scenes experiences. \u00a0Below you will find\u00a0three<\/span><span style=\"background-color: transparent;\">\u00a0use cases created from thought-leaders in the sports media industry, as well\u00a0as how to capture your image and tag it on ThingLink. \u00a0If you have questions about any step of this process please email me: <a href=\"mailto:andrew@thinglink.com\">andrew@thinglink.com<\/a>\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: 20px;\"><strong>1) Dallas Morning News: <a href=\"http:\/\/interactives.dallasnews.com\/2016\/jerry-jones-office\/\" target=\"_blank\" rel=\"noopener\">Tour Cowboy&#8217;s owner Jerry Jones&#8217; office<\/a><\/strong><\/span><\/p>\n<p><span style=\"background-color: transparent;\">By adding annotation, a still room is transformed into a tour that provides\u00a0fans with an incredibly immersive experience. The video hotspots in the\u00a0tour reveal\u00a0more information on the history of the office, ultimately increasing engagement and time spent within the article.\u00a0<\/span><span style=\"background-color: transparent;\">Viewers engaged with this scene for\u00a0an average of\u00a0<\/span><strong style=\"background-color: transparent;\">47 seconds <\/strong><span style=\"background-color: transparent;\">and the scene realized a\u00a0phenomenal <\/span><strong style=\"background-color: transparent;\">click-through rate of 145%.\u00a0<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.thinglink.com\/mediacard\/802578159638675457\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: 20px;\"><strong>2) Sportsnet Canada:\u00a0<a href=\"http:\/\/www.sportsnet.ca\/basketball\/nba\/know-your-raptors\/\" target=\"_blank\" rel=\"noopener\">Meet the Toronto Raptors players by visiting their locker room<\/a><\/strong><\/span><\/p>\n<p>Use ThingLink to give your team&#8217;s fans a unique guided 360\u00b0\u00a0tour\u00a0that they normally wouldn&#8217;t dream of experiencing. \u00a0Sportsnet&#8217;s &#8220;Know Your Raptors&#8221; article includes a guided tour of the NBA Toronto Raptors locker room that is layered with video clips of the head coach and \u00a0players. \u00a0Get to know the Toronto Raptor by clicking on the profile picture hotspots on each locker. \u00a0<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.thinglink.com\/mediacard\/857105909199929344\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: 20px;\"><strong>3) News4Jax: <a href=\"http:\/\/www.news4jax.com\/sports\/nfl\/jaguars\/first-look-inside-everbanks-new-us-assure-clubs\" target=\"_blank\" rel=\"noopener\">Get a sneak peek of the unveiling of a new stadium<\/a><\/strong><\/span><\/p>\n<p>Click the various arrows appearing on this tour to navigate between different scenes of this beautiful new stadium. \u00a0Use ThingLink to create tours of your playing field, locker rooms, stadium suites, training centers, and community events. \u00a0<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.thinglink.com\/mediacard\/815668472515133442\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: 20px;\"><strong style=\"background-color: transparent;\">Start creating for your publication with 2 simple steps:\u00a0<\/strong><\/span><\/p>\n<p><strong style=\"background-color: transparent;\">1 &#8211; Get a camera or photographer:<\/strong><span style=\"background-color: transparent;\"> There are many affordable, portable and easy-to-use cameras on the market for capturing high quality 360<\/span><span style=\"background-color: transparent;\">\u00b0<\/span><span style=\"background-color: transparent;\"> images. \u00a0The camera we recommend to our users is the <\/span><strong style=\"background-color: transparent;\"><a href=\"http:\/\/www.us.ricoh-imaging.com\/index.php\/cameras\/theta-s\" target=\"_blank\" rel=\"noopener\">Ricoh Theta S<\/a>\u00a0<\/strong><span style=\"background-color: transparent;\">($349).\u00a0<\/span><span style=\"background-color: transparent;\">\u00a0ThingLink also offers access to a network of professional photographers who can capture images for you. \u00a0Email <a href=\"mailto:andrew@thinglink.com\">andrew@thinglink.com<\/a>\u00a0if you are interested in this service.\u00a0<\/span><\/p>\n<p><strong>2 &#8211; Create a ThingLink<\/strong>: Uploading and tagging your content is super easy with a\u00a0<a href=\"https:\/\/www.thinglink.com\/signup?buttonSource=fpPricing\" target=\"_blank\" rel=\"noopener\">Premium<\/a> account. \u00a0Watch this 1min demo:<\/p>\n<p><iframe loading=\"lazy\" class=\"wistia_embed\" title=\"Wistia video player\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/swwf2ie8kg\" name=\"wistia_embed\" width=\"800\" height=\"450\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<p><span style=\"background-color: transparent;\">\u00a0<\/span><\/p>\n<div>\n<hr>\n<p><strong><span style=\"font-size: 16px; color: #339966;\"><br \/>Want to learn more?<\/span><\/strong>\u00a0Click to schedule a 20min screen share demo\u00a0with\u00a0me at a time of your choice to learn how to create an interactive 360\u00b0 content in sports. \u00a0Or, email me directly\u00a0<a href=\"mailto:andrew@thinglink.com\">andrew@thinglink.com<\/a>.\u00a0<br \/>{{cta(&#8216;f3903730-8051-4ca2-8c48-4716245ce78e&#8217;,&#8217;justifycenter&#8217;)}}<span style=\"font-size: 16px; color: #3574e3;\"><strong>Want to start try 360\u00b0?<\/strong><\/span> If you are ready to begin creating interactive 360\u00b0 content for your brand or client, click the blue button to learn more about ThingLink Premium.\u00a0<\/div>\n<div>\u00a0<\/div>\n<div style=\"text-align: center;\">\u00a0{{cta(&#8216;0cc3dfd3-cb39-4c01-b0b1-06f339477ad1&#8217;)}}<\/div>\n<div style=\"text-align: center;\">\u00a0\u00a0\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sports fans represent one of the largest and most engaged audiences in the world. \u00a0In the United States alone, the sports industry is projected to exceed $75 billion&#8230;<\/p>\n","protected":false},"author":6,"featured_media":3522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[566],"tags":[156,238,289,270],"_links":{"self":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3521"}],"collection":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/comments?post=3521"}],"version-history":[{"count":1,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3521\/revisions"}],"predecessor-version":[{"id":6552,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3521\/revisions\/6552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media\/3522"}],"wp:attachment":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media?parent=3521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/categories?post=3521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/tags?post=3521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}