{"id":3505,"date":"2017-07-06T14:28:41","date_gmt":"2017-07-06T18:28:41","guid":{"rendered":"http:\/\/blog.tlsrv.net\/case-study-habitat-360-punch-communications\/"},"modified":"2022-12-01T06:49:21","modified_gmt":"2022-12-01T10:49:21","slug":"case-study-habitat-360-punch-communications","status":"publish","type":"post","link":"https:\/\/www.thinglink.com\/blog\/case-study-habitat-360-punch-communications\/","title":{"rendered":"Case Study: Habitat 360\u00b0 competition with\u00a0Punch Communications"},"content":{"rendered":"<p>Earlier this year, <a href=\"http:\/\/www.punchcomms.com\/\" target=\"_blank\" rel=\"noopener\">Punch Communications<\/a> worked with ThingLink to execute a 360\u00b0 competition experience for <a href=\"http:\/\/www.habitat.co.uk\/\" target=\"_blank\" rel=\"noopener\">Habitat<\/a> \u2013 one of the agency\u2019s top brands. \u00a0<\/p>\n<p>The goal? To promote the <a href=\"https:\/\/www.houseofholland.co.uk\/\" target=\"_blank\" rel=\"noopener\">House of Holland<\/a> x Habitat collaboration, as well as highlighting a shoppable storefront for the new product range. Adding clickable nodes meant Punch was able to drive web traffic to the product pages, whilst also promoting the wider campaign across YouTube and the Habitat blog.<\/p>\n<p><!--more--><span style=\"background-color: transparent;\">By concealing Henry Holland\u2019s French Bulldog in the set\u2019s mirror, it also became a competition mechanism. The audience had to explore the 360\u00b0 image and find little Peggy in order to enter the competition.<\/span><\/p>\n<p>Hear what the team had to say and explore the live example below.<\/p>\n<p style=\"text-align: center; line-height: 1.75em;\"><em><span style=\"font-size: 15px;\">&#8220;Using ThingLink was an exciting first for Punch Communications as an agency \u2013 working on this project with Habitat enabled us to showcase our talents in a completely new forum, and tap into 360\u00b0 technology. We\u2019re very excited at the prospect of using ThingLink again for future projects and clients!&#8221;<\/span> <\/em><\/p>\n<p style=\"text-align: center;\">\u2013 Bryn Foweather, Head of Social Media, Punch Communications<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.thinglink.com\/mediacard\/892816203507040256\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"color: #000000;\">Source: <a href=\"http:\/\/www.habitat.co.uk\/inspiration\/view-all\/features\/hoxton\" target=\"_blank\" rel=\"noopener\">Habitat<\/a>\u00a0<\/span><span style=\"font-size: 14px;\">(click to explore live)<\/span><\/strong><\/span><\/p>\n<div style=\"padding-left: 30px; line-height: 2em; text-align: center;\">\n<p style=\"line-height: 1.75em;\"><span style=\"font-size: 15px;\"><em>&#8220;ThingLink enabled us to bring to life our collaboration with The Hoxton, Holborn and House of Holland.\u00a0Hosting ThingLink on the Habitat website provided us with a platform to creatively host all of our digital content for the campaign.\u00a0This gave our audience an opportunity to interact with the brand in a\u00a0new and unique way\u00a0and\u00a0heighten their engagement\u00a0with our various channels including social media, blog and category pages.&#8221;<\/em><\/span><\/p>\n<p>\u2013\u00a0<span style=\"background-color: transparent;\">Natalie Crane, Digital Marketing Manager, Habitat<\/span><span style=\"text-align: left; background-color: transparent;\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<div><strong>Contributors:<\/strong><\/div>\n<div>\u00a0<\/div>\n<div style=\"padding-left: 30px;\">Habitat Natalie Crane \u2013 Digital Marketing Manager<\/div>\n<div style=\"padding-left: 30px;\">Habitat Adam Crudgington \u2013 PR Manager<\/div>\n<div style=\"padding-left: 30px;\">Habitat Helen Crook \u2013 Digital Marketing Executive<\/div>\n<div style=\"padding-left: 30px;\">Punch Communications Bryn Foweather \u2013 Head of Social Media<\/div>\n<div style=\"padding-left: 30px;\">Punch Communications Jessica Ward \u2013 Senior Account Manager<\/div>\n<div style=\"padding-left: 30px;\">Punch Communications Ben Fleming-Dufour \u2013 Digital Designer<\/div>\n<div style=\"padding-left: 30px;\">Punch Communications Brett Young \u2013 Creative Video Lead<\/div>\n<div>\n<hr>\n<p><strong><span style=\"font-size: 16px; color: #339966;\"><br \/>Want to learn more?<\/span><\/strong>\u00a0Click to schedule a 20min screen share demo\u00a0with\u00a0me at a time of your choice to learn how to create an interactive 360 project like Habitat. \u00a0Or, email me directly\u00a0<a href=\"mailto:andrew@thinglink.com\">andrew@thinglink.com<\/a>.\u00a0<br \/>{{cta(&#8216;f3903730-8051-4ca2-8c48-4716245ce78e&#8217;,&#8217;justifycenter&#8217;)}}<span style=\"text-align: center; background-color: transparent;\">\u00a0 \u00a0<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year, Punch Communications worked with ThingLink to execute a 360\u00b0 competition experience for Habitat \u2013 one of the agency\u2019s top brands. \u00a0 The&#8230;<\/p>\n","protected":false},"author":6,"featured_media":3506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[566],"tags":[156,238,289,270],"_links":{"self":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3505"}],"collection":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/comments?post=3505"}],"version-history":[{"count":1,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3505\/revisions"}],"predecessor-version":[{"id":6544,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3505\/revisions\/6544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media\/3506"}],"wp:attachment":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media?parent=3505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/categories?post=3505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/tags?post=3505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}