{"id":3499,"date":"2017-07-25T18:59:30","date_gmt":"2017-07-25T22:59:30","guid":{"rendered":"http:\/\/blog.tlsrv.net\/sticky-editorial-content-toronto-life\/"},"modified":"2022-12-01T06:47:02","modified_gmt":"2022-12-01T10:47:02","slug":"sticky-editorial-content-toronto-life","status":"publish","type":"post","link":"https:\/\/www.thinglink.com\/blog\/sticky-editorial-content-toronto-life\/","title":{"rendered":"Image of the Week: Increasing editorial content stickiness by Toronto Life"},"content":{"rendered":"<p><span style=\"font-size: 16px;\"><strong><span style=\"color: #000000;\">ThingLink user: <a href=\"http:\/\/torontolife.com\/food\/restaurants\/inside-the-kitchen-diaries-of-charlies-burgers-cb-wine-franco-stalteri\/\" target=\"_blank\" rel=\"noopener\">Toronto Life<\/a>\u00a0<\/span><span style=\"font-size: 14px;\">(click to explore live)<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px; color: #000000;\"><strong>Description:\u00a0<\/strong><\/span><span style=\"background-color: transparent;\">Getting readers to stay on your website longer is a key KPI for any publishing company. \u00a0Toronto Life increases the stickiness of their editorial content by using ThingLink interactive hotspots within image articles as we see in their &#8220;Inside the Kitchen&#8221; article series. As users spend time interacting with the hotspots it increases the the amount of time they spend on Toronto Life. \u00a0In this case we see text tags, but you can also incorporate video, audio and <a href=\"http:\/\/www.thinglink.com\/help\/Rich%20Media%20Tags\" target=\"_blank\" rel=\"noopener\">many more rich media tags<\/a> within your images to increases stickiness.\u00a0<\/span><\/p>\n<p><!--more--><strong style=\"background-color: transparent;\"><span style=\"color: #000000;\">Pro Tip: <\/span><\/strong><span style=\"background-color: transparent;\">Use interactive images to provide a smoother user experience within articles. \u00a0Toronto Life uses text labels to detail what is going on within the image. When a viewer hovers over the lettuce, they can unlock more information about the lettuce without having to scroll elsewhere.\u00a0<\/span><\/p>\n<p><strong style=\"font-size: 16px; background-color: transparent;\">Interactive Editorial Content:<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.thinglink.com\/card\/941025626784006147\" width=\"800\" height=\"1200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.thinglink.com\/card\/941025840370548739\" width=\"800\" height=\"1200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div>\n<hr>\n<p><strong><span style=\"font-size: 16px; color: #339966;\"><br \/>Want to learn more?<\/span><\/strong>\u00a0Click to schedule a 20min screen share demo\u00a0with\u00a0me at a time of your choice to learn how to create an interactive editorial content like Toronto Life. \u00a0Or, email me directly\u00a0<a href=\"mailto:andrew@thinglink.com\">andrew@thinglink.com<\/a>.\u00a0<br \/>{{cta(&#8216;f3903730-8051-4ca2-8c48-4716245ce78e&#8217;,&#8217;justifycenter&#8217;)}}<span style=\"font-size: 16px; color: #3574e3;\"><strong>Want to start try ThingLink?<\/strong><\/span> If you are ready to begin creating interactive images for your brand or client, click the blue button to purchase ThingLink Professional.\u00a0<\/div>\n<div>\u00a0<\/div>\n<div style=\"text-align: center;\"><span><span>\u00a0{{cta(&#8216;bb75af5a-c6c9-4c14-a214-d338e0ae57f6&#8217;)}}<\/span><\/span><\/div>\n<div style=\"text-align: center;\">\u00a0\u00a0\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ThingLink user: Toronto Life\u00a0(click to explore live) Description:\u00a0Getting readers to stay on your website longer is a key KPI for any publishing company. \u00a0Toronto&#8230;<\/p>\n","protected":false},"author":6,"featured_media":3500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[571,566],"tags":[238,289],"_links":{"self":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3499"}],"collection":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/comments?post=3499"}],"version-history":[{"count":1,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3499\/revisions"}],"predecessor-version":[{"id":6541,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3499\/revisions\/6541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media\/3500"}],"wp:attachment":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media?parent=3499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/categories?post=3499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/tags?post=3499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}