{"id":3436,"date":"2018-04-10T16:36:06","date_gmt":"2018-04-10T20:36:06","guid":{"rendered":"http:\/\/blog.tlsrv.net\/360-tour-mahou-beer-barrel-cellar\/"},"modified":"2023-11-24T18:25:15","modified_gmt":"2023-11-24T18:25:15","slug":"360-tour-mahou-beer-barrel-cellar","status":"publish","type":"post","link":"https:\/\/www.thinglink.com\/blog\/360-tour-mahou-beer-barrel-cellar\/","title":{"rendered":"Image of the Week: Cond\u00e9 Nast Traveler&#8217;s 360\u00b0 Experience of Mahou Beer Barrel Cellar"},"content":{"rendered":"\n<p><span style=\"font-size: 16px;\"><span style=\"color: #000000;\">Trends in digital advertising have shifted from banner ad-units to <a href=\"https:\/\/sharethrough.com\/nativeadvertising\/\" target=\"_blank\" rel=\"noopener\">native advertising<\/a>.\u00a0 Blending ads as editorial content has become a much more engaging and productive vehicle for generating interactions within ads.\u00a0This opens the door for digital media companies to use more visual and interactive experiences like ThingLink within brand ad campaigns.\u00a0<\/span><\/span><\/p>\n\n\n\n<section class=\"tl-cta-block\"><h3>Book a free consultation<\/h3><p>If you\u2019d like to learn more about how your company can save resources and effectively support employees with impactful trainining, schedule a free call with one of our transformation consultants.<\/p><button class=\"tl-button tl-button--white tl-button--small tl-cta-block__button\" data-link=\"https:\/\/calendly.com\/andrew-6\/thinglinkdemo\">Book a free consultation<\/button><\/section>\n\n\n\n<p><span style=\"font-size: 16px;\"><span style=\"color: #000000;\">In this featured use case,\u00a0<a href=\"http:\/\/Cond\u00e9 Nast Traveler Spain\" target=\"_blank\" rel=\"noreferrer noopener\">Cond\u00e9 Nast Traveler Spain<\/a> published a sponsored campaign featuring Mahou Beer.\u00a0Viewers of this sponsored article can explore Mahou&#8217;s beer barreling cellar and get a behind-the-scenes look at the process via an interactive 360\u00b0 image.\u00a0This idea of selling the viewer an experience versus strictly selling a product creates a more engaged and knowledgable potential customer.\u00a0<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-size: 15px; background-color: transparent;\"><strong style=\"background-color: transparent;\"><span style=\"font-size: 15px;\"><span style=\"background-color: transparent;\">ThingLink Project Idea:&nbsp;<\/span><\/span><\/strong><span style=\"font-size: 15px;\"><span style=\"background-color: transparent;\">360\u00b0 Product Marketing&nbsp;<\/span><\/span><\/span><\/p>\n\n\n\n<ol>\n<li><span style=\"font-size: 15px; background-color: transparent;\"><span style=\"font-size: 15px;\"><span style=\"background-color: transparent;\">Capture a 360\u00b0 image of your product.\u00a0For example, maybe you remodel home interiors.\u00a0<\/span><\/span><\/span><\/li>\n\n\n\n<li><span style=\"background-color: transparent; font-size: 15px;\">Record short 30 second video clips detailing your company&#8217;s key selling points and testimonials from customers<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 15px; background-color: transparent;\"><span style=\"font-size: 15px;\"><span style=\"background-color: transparent;\">Add these videos onto your 360\u00b0 image and embed it to your product&#8217;s landing page&nbsp;<\/span><\/span><\/span><\/li>\n<\/ol>\n\n\n\n<p><strong style=\"font-size: 16px; background-color: transparent;\">Interactive 360 tour:&nbsp;<\/strong><\/p>\n\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.thinglink.com\/videocard\/1030400499918045187\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pano to 360 by ThingLink &#8211; the easiest way to create your own immersive 360 images!<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.thinglink.com\/en-us\/pano-to-360\" target=\"_blank\" rel=\"noreferrer noopener\">Pano to 360<\/a> by\u00a0<a href=\"https:\/\/www.thinglink.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ThingLink<\/a>\u00a0makes interactive 360. image creation quick and easy! With this new tool, panoramic images taken with any mobile device can be easily converted to 360-degree panoramas, otherwise known as photospheres.<\/p>\n\n\n\n<p>With Pano to 360, you don\u2019t require multiple shots or images to be stitched together. AI does the hard work for you, creating high quality 360 images that can be used to create stunning and immersive virtual tours that can be shared anywhere!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Join the conversation!<\/h2>\n\n\n\n<p>Follow us or join our groups and communities on social media<\/p>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/thinglink\" target=\"_blank\">ThingLink LinkedIn Page<\/a>&nbsp;|&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/groups\/9054683\/\" target=\"_blank\">LinkedIn Community<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ThingLink\" target=\"_blank\">X \/ Twitter ThingLink Page<\/a>&nbsp;|&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ThingLink_EDU\" target=\"_blank\">X \/ Twitter ThingLink Edu Page<\/a>&nbsp;|&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/i\/communities\/1670006007819280385\" target=\"_blank\">X \/ Twitter Creative Learning Design Community<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/groups\/ThingLinkEducation\" target=\"_blank\">ThingLink Education Facebook Group<\/a><\/li>\n<\/ul>\n\n\n\n<p>For FAQs and advice from our experts, go to our helpful&nbsp;<a href=\"https:\/\/support.thinglink.com\/hc\/en-us\" target=\"_blank\" rel=\"noreferrer noopener\">Support pages<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trends in digital advertising have shifted from banner ad-units to native advertising.\u00a0 Blending ads as editorial content has become a much more engaging and productive&#8230;<\/p>\n","protected":false},"author":6,"featured_media":9083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[477,566],"tags":[156,238,289,270],"_links":{"self":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3436"}],"collection":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/comments?post=3436"}],"version-history":[{"count":3,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3436\/revisions"}],"predecessor-version":[{"id":9082,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/posts\/3436\/revisions\/9082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media\/9083"}],"wp:attachment":[{"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/media?parent=3436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/categories?post=3436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thinglink.com\/blog\/wp-json\/wp\/v2\/tags?post=3436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}