ThingLink Spotlight: Interactive Product Marketing from Pool Corp

Andrew Beelitz February 21, 2020

ThingLink user:  Pool Corp (click to explore live page) – Oftentimes complex products are best presented visually and this is how Pool Corp uses ThingLink in February’s spotlight.  Visitors of the site can view this interactive illustration to get ideas on various renovation projects that will give new life to their pools and learn all the reasons why updating your pool is a good idea and an economically smart choice in the long run.  Since pools have many parts, Pool Corp deconstructs each element with a unique hotspot including a tip and link to relevant product lines.

Clicking the #1 icon recommends that if you want to change the color of your pool, choose a new waterproof coating for a reinforced membrane that offers strength, comfort and low-maintenance, and a link to pool line product pages.  Clicking on the red stars reveals recommendations for pool add-ons like hot tubs, showers and security covers. 

[INTERACTIVE PRODUCT MARKETING]: Renovate Your Pool Now to Save Money Later

Pro Tip:  Design illustrations with the intention of them being made interactive to generate more engagement from viewers.  Pool Corp does a great job with the layout of this design and includes lines connecting each visual element to the respective hotspot.  Read this article on infographics and design tips and best practices, Infographics: what are they and how to use them at work and everyday life.

[INTERACTIVE PRODUCT MARKETING]: Cleaners 

Pro Tip:  Use ThingLinks embed tag layout to include any video hosting platform into a hotspot, whether it is YouTube, Vimeo, Wistia, etc.  You can also use this layout to embed any iframe on the web into a tag and popular examples include Google Street Views, forms and polls, and 3D models. 

 Want to improve your marketing or eLearning content engagement with ThingLink?