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A greater percentage of parents would be willing to adjust their budget to afford cable TV (76 percent), a family vacation (69 percent), or a cell phone and service for each family member (62 percent), compared to life insurance.
Thirty percent of U.S. households have no life insurance at all; only 44 percent have individual life insurance.www.statefarm.com
Forty-four percent of Americans believe that “life insurance benefits are only accessible when an insured family member passes away.” However, many policies offer benefits while a policyholder is still alive. These “living benefits” can be accessed for qualified college, retirement and emergency expenses (this may reduce the death benefit and cash value).
September is Life Insurance Awareness Month (LIAM) and a great time to have conversations about this important aspect of family’s overall financial plan.www.lifehappens.orgThere’s a growing crisis of underinsurance—too many Americans without adequate life insurance. More than 40% of Americans have no life insurance, according to the 2015 Insurance Barometer Study by Life Happens and LIMRA. That’s why each September Life Happens coordinates Life Insurance Awareness Month. This industry-wide campaign is aimed at educating Americans about the importance of life insurance and helping them get the coverage they need. This campaign also offers you the perfect opportunity to talk to people in your community about their life insurance needs. Life Happens offers you a wide range of tools and resources to make that job easier, including: Messaging from LIAM celebrity spokesperson Anthony Anderson on his personal life insurance story and the importance and affordability of life insurance, available through videos, flyers, social-media graphics and other marketing materials New videos, including two “Fast Fact” videos that help break down the basics of life