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YouTubeEthno_RothkoRhizome

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Simon Schama's Power of Art - Rothko - part 1 www.youtube.com
Simon Schama's Power of Art - Rothko, part 2 of 7 www.youtube.com
Simon Schama's Power of Art - Rothko, part 3 of 7 www.youtube.com
Simon Schama's Power of Art - Rothko, part 4 of 7 www.youtube.com
Simon Schama's Power of Art - Rothko, part 5 of 7 www.youtube.com
Simon Schama's Power of Art - Rothko, part 6 of 7 www.youtube.com
Simon Schama's Power of Art - Rothko, part 7 of 7 www.youtube.com
the lurker
the newby
the basher
the regular
Why can many individuals upload the same documentary and thus support a rhizomatic structure which is nurturing various 'gesellschaften' (Bell): In Schama's case there are many opinions, represented by the postings of many. The heterogeneity of the group promotes the underlying product-driven consumption. Here we have a documentary, produced by the BBC, enjoyed by a male audience in the US, Canada, and UK, aged between 34-64.
"Thanks for being part of the YouTube community and for shaping what the site is today. We're looking forward to celebrating our fifth anniversary throughout the year and hope you'll keep watching, keep uploading, keep sharing, keep informing, keep entertaining, and keep discovering the world through video." - Chad Hurley, Co-Founder & CEO, YouTube
If we take the YouTube vision, we are considering the platform that of an imagined community, a community characterised by detraditionalization, driven by innovation, disembedding time and place, surging towards a globalisation of experiences. (Bell)
The asynchronous nature of the YouTube platform promotes some of the discontinuity: it is unlikely that comments made over a period of several years still resonate with the originator. What YouTube activates is the aggregation of these comments at anyone time, archiving as a historic artifact. Opinion is not measured today but as a timeline.
Increasingly, the YouTube community for this sample, impresses me as an incidental group of individuals. Comments are a random mix of expressing political views, views about the actors used in the documentary, comments made by Schama, and on occasion Rothko, the artist, and Rothko, the Russian immigrant.
Many posts are characterised by heightened reflexivity, self-scrutiny and self-consciousness
YouTube is disembedded, global, disparate
is YouTube integrating or disintegrating?
most people use pseudonyms, yet some use real names. This seems more the case in part 7.
Is YouTube offering community building on other platforms?
Some online communities may be too task-orientated (and therefore not 'social' enough) or might not stimulate sufficient interaction to develop 'group-specific'meanings, or they might be too divided and divisive to coalesce' (Baym 1998)
'A culture of compatible consumption' Shawn Wilbur
I like to suggest that the YouTube environment is a rhizomatic environment, with online expansion located in multiple sites. There is no recognisable structure, a forest that has grown, to some extent uncontrollably, only limited by the YouTube community guidelines. Each new video upload can be seen as a new fringe, expanding the clusters of entries.
A metaphor that came to mind whilst doing the YouTube micro-ethnography is that of an alloy. One could consider YouTube a mixture of elements that form an impure substance, mixing at least two or more elements. The YouTube video upload could be considered the primary or base, other elements are: the comments, the video responses, the likes and dislikes, the YouTube data (analytics etc) which are all dissolving into the mixture, the mash.
What Mark Rothko thinks about modern art & people www.youtube.com This video is from "The Power of Art - Mark Rothko" by BBC. "When I was a younger man, art was a lonely thing. No galleries, no collectors, no critics, no mo...
O Poder da Arte (BBC) - Rothko www.youtube.com Mark Rothko, nascido Markus Rotkovičs - Rothkowitz, (Daugavpils, 25 de setembro de 1903 — 25 de fevereiro de 1970) foi um pintor expressionista abstrato (emb...
Uploaded on Jun 23, 2007 Music by Daniel Giorgetti www.youtube.com Music by Daniel Giorgetti